![]() These various transitions have resulted in changes in the doll’s appearance and attitude. With each change of hands came attempts to revive the franchise, including updated lines of dolls & toys with and without video tie-ins. It moved from Kenner to Toy Head-Quarters (THQ), then to Bandai, Playmates Toys, Hasbro, and a company called The Bridge Direct. Since then, the character license has changed hands several times. Just a few years later, however, interest in Strawberry Shortcake had dwindled and Kenner stopped producing new items for the line. Hers was a life of leisure, primarily spent tending to her garden of strawberry vines (naturally), exploring nearby lands, and snacking on sweets while visiting friends with similarly scrumptious names, like Blueberry Muffin and Huckleberry Pie.īy 1980, Kenner had a hit on its hands as Strawberry Shortcake became enormously popular with girls all over the world, aided in part by the exposure gained through The World of Strawberry Shortcake, the first of her many animated TV specials. ![]() The character lived with her cat, Custard, in a in a plastic molded strawberry shortcake house. At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and a bonnet with strawberry prints on it. Kenner licensed the character and released the first Strawberry Shortcake doll in 1979. Strawberry Shortcake was conceptualized and designed in 1977 by employees at American Greetings Corporation, one of the world’s largest greeting card companies.
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